Turo operates a peer-to-peer car sharing marketplace that connects vehicle owners with individuals seeking to rent cars. The platform enables hosts - private car owners - to list their vehicles for short-term rental, while guests can book from a diverse inventory. The service includes insurance coverage, 24/7 roadside assistance, and measures designed to build trust between parties.
The company is active in five countries: the United States, Canada, the United Kingdom, Australia, and France. It positions itself within a global car rental and sharing industry it values at over $100 billion.
Turo's stated approach centres on enabling vehicle owners to generate income from their cars, framing the model as a form of micro-entrepreneurship. The company describes its mission as making car sharing safe, accessible, and financially beneficial for hosts.
