Profound is a marketing intelligence platform focused on how enterprise brands appear within AI-generated answers. Founded in 2024, the company operates at the intersection of AI visibility and large language model (LLM) analysis, helping clients understand and manage their presence in responses from AI-powered search and answer engines.
The platform processes significant volumes of data daily: more than 10 million prompts, 30 billion AI bot crawler visits, and 1 billion citations. Its product suite includes Agent Analytics for tracking AI bot crawls, Prompt Volumes for understanding user queries directed at AI, Answer Engine Insights for brand representation analysis, and Autonomous AI Agents for marketing workflows. The company counts over 1,800 customers, primarily Fortune 500 brands and large enterprises.
Profound has raised $155 million in Series C funding. The company is headquartered in New York City, with additional offices in San Francisco, London, and Buenos Aires. It holds SOC 2 Type 2 certification and is credited with pioneering the field of Answer Engine Optimization (AEO).
